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Thursday, June 26, 2014

CURVEXPO SUMMER 2014 PREVIEW

CURVEXPO SUMMER 2014 PREVIEW

Curve Summer 2014 Preview
CURVEXPO’s one-stop shop experience and unique offerings attracts top buyers from the best specialty stores, online stores and department stores in North America..”
The #CurveCountdown begins now! In just a few weeks, buyers, press and brands meet together at CURVExpo in New York and Las Vegas to see the latest SS14 collections from intimate apparel and swimwear brands from around the world. Brand new exhibitors, a strong swimwear presence, and updated seminars and programs are rolling out this summer for visiting buyers at both venues.
Creme Bralee
Above: Crème Bralée Lingerie’s Meryl Kutzin and Cris Zogas.
CURVENY NEW YORK will take place on August 3, 4 & 5 at the Javits Center North while CURVENV LAS VEGASwith its successful, two-day format on August 18 & 19 will be at the Venetian, a destination in Vegas known for its concentration of hip fashion shows.
Tia Lyn Booth
Above: Tia Lyn Lingerie’s booth with buyers Lee Padgett, Bobbie Shishido and Josh Porter at February’s CURVENY.
“…designers have found CURVExpo to be the perfect platform to launch their brands and introduce new collections to the top echelon of industry influential buyers.”
This summer’s freshest faces at Curve include Babajaan, Baci, Blackspade, BLUSH, Coquette, Edge O Beyond, J’attire, Kiss Kill, Lonely, LOVE HAUS by Beach Bunny, Sapphire Bliss, Shikka, Suki Cohen, The Muse Lingerie, Triumph, Tutti Rouge and many more.
“An inspirational assortment of designers have found CURVExpo to be the perfect platform to launch their brands and introduce new collections to the top echelon of industry influential buyers,” said the show of the uptick in new
exhibitors.
Curve Las Vegas
Men’s brands are continuing to grow in presence at the show with exceptional collections from Aubade, Calida, Hanro, Knock Out!, LEO, pull-in, SAXX, WIN and WOOD all joining us this season.
As the industry dives into the beachwear season, buyers can count on top swim brands to return to CURVEXPO including AJOUR, Anita, Aubade, Babajaan, Beach Bunny, Bikini Lab, Body Glove, Carmen Marc Valvo, Coco Rave, Coco Reef, Commando, Cosabella, DKNY, Eberjey, Elizabeth Jane, Empreinte, Korokora, La Blanca, Leonisa, Lise Charmel, Maison Lejaby, Michael Kors, Miraclesuit, Nanette Lepore, Panache, Shikka, Touche, Trina Turk, Vince Camuto and various other designers to heat up the buying season.

New Developments

Nikol Djumon 2
Above: Nikol Djumon’s Tatyana Ponomareva with a buyer.
CURVEXPO’s one-stop shop experience and unique offerings attracts top buyers from the best specialty stores, online stores and department stores in North America all of whom appreciate the perks and flexibility offered to optimize their shopping experience. As the industry network facilitator, CURVEXPO is always looking for ways to reward faithful exhibitors and retailers. As a result, three programs have been put in place to stimulate the buying atmosphere:
New Accounts for VIP Exhibitor Program
Recently introduced, the New Accounts for VIP Exhibitor Program, will be offered to our most faithful exhibitors. The goal of this program is to connect brands with new and qualified stores, turn them into accounts by placing orders and thus help increase their new business. Our Buyers & VIP Buyers Coordinator will act has a “Sales Rep at CURVEXPO” and will be the liaison between VIP exhibitors and the stores to establish connections on the show floor.
New Account Program
Second, the popular New Account Program offers brand exposure and entice retailers to do business with new brands and broaden their selection. The program works as follows: Every time a buyer opens a new account at the show with a new brand to be added to his/her existing lines, his/her name will be entered in a sweepstakes. The more new accounts the better the chance is to visit Mode City Paris (July 5, 6 and 7, 2014), or win hotel nights and other surprises. Some of the winners from the February 2014 shows were: Brooklyn Fox (NY); Shades of Lace Lingerie (GA); Calla Lilly (CA) and more…
VIP dedicated retailers program
The VIP dedicated retailers program, popular on both coasts, will reward the top intimate apparel buyers, swimwear and resorts with complimentary spa services, VIP lounge access and other exclusive services such as the personal shopper program.
To top it all off, the ever popular Eveden fit school, PROMOSTYL Spring/Summer 2015 trend seminar and trend wall located at the entrance of the New York show will offer retailers the tools to shop smart! On another note, Proexport will uncover the innovations, exclusive sourcing and brand opportunities the Colombian market has to offer.

Vegas Developments

Curve Las Vegas
CURVENV LAS VEGAS will introduce its first Resort Hotel and Spa program called the 20/40. This exclusive program will be offered to a selection of 40 Intimate Apparel & Swimwear brands exhibiting at CURVENV LAS VEGAS that have the best resort hotel offering, to meet and exchange with 20 Top Resort Hotel industry leaders.
Curvy Couture 3
Above: the Curvy Couture team at CurveNY.
“We decided to offer this exclusive program following many requests from our clients to understand the sales process of this specific industry” says CEO Pierre-Nicolas HURSTEL. We are glad to confirm resorts and hotel management groups such as WTS International, who manager 150 properties in the USA, the Sea Island Resort in Georgia, The St. Regis Monarch Beach in California, The Westmoor Club in Massachusetts, The Boulders in Arizona and many more to join.
“CURVEXPO renews its commitment to deliver a creative and educational environment encouraging more and better business for brands and retailers. CURVEXPO has become the one-stop shopping experience for everything intimates and swimwear in North America,” added Hurstel.

Learn More

For more information, please visit www.curvexpo.com or contact the show at: CURVExpo, 475 Park Ave South, 6th Floor – New York, NY 10016. Tel: (212) 993-8585 | Fax: (646) 607-9065 | Email: info@curvexpo.com